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Baylor Scott & White Health Director Digital and Consumer Analytics in Dallas, Texas

Baylor Scott & White Health is seeking someone who is a thought leader in consumer analytics, knows the best practices and is ready to bring their expertise to healthcare. Reporting to the Vice President of Enterprise Data and Analytics, the Director, Digital & Consumer Analytics will lead analytics focused on identifying the strategies and solutions to support our growing Consumer and Digital Health efforts. This leader will leverage a wide variety of quantitative and qualitative methodologies to produce innovative research reports and actionable insights. They will provide strategic research, integrating clinical and financial data with online behavioral analytics, social and traditional media influencer analysis, media trend identification, and target audience insights. This role will participate closely with executive level business, clinical, marketing, and digital leadership within Baylor Scott & White to create a comprehensive measurement framework of data collection, report generation, and published results which provide actionable insights.


  • Developing and delivering an innovative person-centric consumer analytics strategy for the enterprise focused on core consumer measures which define success for data acquisition, analytics and presentation to support the consumer journey across our system

  • Managing, organizing and presenting consumer and digital analytics insights and recommendations that drive action

  • Creating analytic strategies and solutions using consumer data developing and delivering both regular and ad-hoc reports and dashboards to help drive decision-making

  • Participating in workgroups as assigned, providing multi-channel analytics data and insights to inform and optimize initiatives

  • Establishing key metrics and KPIs in consultation with internal and external stakeholders, advising on strategies and data solutions

  • Deliver solutions using best practices and latest trends in marketing, consumer and web analytics, including SEO, CRM, digital content and campaign management

  • Collaborating closely to other analytic domains within Enterprise Data and Analytics as appropriate

  • Drive the requirements, definitions and governance strategies ensuring appropriate and accurate tracking and measurement

Location: Dallas, TX or Remote


Our competitive benefits package includes the following

  • Immediate eligibility for health and welfare benefits

  • 401(k) savings plan with dollar-for-dollar match up to 5%

  • Tuition Reimbursement

  • PTO accrual beginning Day 1

Note: Benefits may vary based upon position type and/or level



This is a senior role requiring extensive experience in consumer, marketing and digital analytics.

  • Strong analytical skills – experience collecting and analyzing data, making recommendations for improvements, changes, new initiatives. Must be able to analyze information at both a macro level and a more detailed level and make strategic recommendations

  • 5-10 years of experience in a consumer analytics role using consumer and digital experience software, visualization tools (PowerBI), cloud data management and API knowledge (Azure, Snowflake)

  • Experience with an A/B, multivariate testing and personalization tools

  • Strong skills in creating effective dashboards and reporting with analysis on key metrics to both operational teams and to leadership that drives change

  • Strong written and verbal communication skills. The candidate must be able to present technical and non-technical information to both senior management and peers in a clear, concise manner.

  • Exceptional presentation skills, including proven success with executive presentations that requires taking complex data sets, and boiling down into meaningful and understandable insights and recommendations

  • Strong decision-making skills and the willingness to take initiative and responsibility for decisions

  • Strong organizational skills and the ability to effectively manage multiple projects at one time

  • Healthcare experience preferred but not required

As a health care system committed to improving the health of those we serve, we are asking our employees to model the same behaviours that we promote to our patients. As of January 1, 2012, Baylor Scott & White Health no longer hires individuals who use nicotine products. We are an equal opportunity employer committed to ensuring a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.